Printer Talk
Work with your printer closer than ever to maximize your postal dollar
Dethloff also suggests interweaving — using some lower basis weight pages inside, possibly on clearance pages — but few Arandell clients have taken advantage of that.
More catalogers are working with their printers to mix basis weights to some degree within the pages. “It’s become a little more common,” Blais says, adding that they might step down slightly for pages in the center.
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