Printer Talk
Work with your printer closer than ever to maximize your postal dollar
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At Arandell, a company that works with many brand-conscious clients, Dethloff says few catalog customers have changed their paper. “If anything, they might change an 80 lb book on the cover to a 70 lb,” he notes, adding that most of Arandell’s catalog clients use 50 lb coated freesheet for their pages.
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Gail Kalinoski
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