Printer Talk

Personalized Prospecting

Jensen says Transcontinental offers technology that personalizes catalogs “in a lot of places that you couldn’t normally do.” This also can be helpful for prospecting, allowing catalogers to send a smaller, but still personalized book to a prospect.

Continue to keep an open dialogue with printers when it comes to lowering basis weights on paper to save money on postal costs. But there’s a chance it may not work for you. Some catalogers already have dropped as low as they can.