Printer Talk

Back to Basics

To mail more efficiently, start at the very basic level by cleaning up your list, says Claire Ho, a spokesperson for Sussex, Wis.-based Quad/Graphics.

Bruce Jensen, vice president of the catalog and magazine group for Montreal-based Transcontinental Printing, notes that catalogers have to understand who they’re mailing. “Make sure your catalogs are getting to the right people with the right products,” he says. “Go back and refine your lists to ensure your lists are clean and up-to-date. Make sure they’ve been through the national change of address (NCOA) system — the merge/purge part of it.”