Printer Talk

Likewise, Jensen says his catalog clients are hitting him up for more help with co-mailing. “Co-mailing is the hot word out there now.” But he adds that a printer also must point out the risks as well as the savings to catalogers, particularly if delivery dates get pushed back as a result.

One thing printers hope catalogers won’t do is have a knee-jerk reaction to the postage increase and cut back on circulation without fully researching the pros and cons. “That will hurt everybody,” Landis notes. “There are solutions out there. Let’s talk about it.”