Printer Talk
Work with your printer closer than ever to maximize your postal dollar
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He says that Quad has paired up large clients who mail very high density with smaller mailers. “We’ve created a strategy that allows those large mailers to benefit as well.”
Landis says Arandell’s co-mailing department also has grown. “We take a look at our system and see these catalogers have similar in-home dates. So then I marry them up,” he says. “Now they’re saying co-mail me anytime.”
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Gail Kalinoski
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