Printer Talk

John Patneau, executive vice president of catalog sales at Montreal-based Quebecor World, calls format changes and paper reductions “tactical approaches” that the company has been doing for awhile. But there’s apparently more interest than ever before.

Calling any changes Quebecor makes a balancing act, he says that the challenge for his customers is that, “They’ve created their brand. The catalog represents their brand, and now they need to change it to accommodate a cost situation imposed upon them.”