Printer Talk

With the latest postal rate increase weighing heavily on catalogers’ bottom lines, you’ll be needing advice on how to mail more efficiently. While list brokers can offer considerable guidance on which lists to rent, printers are another key source for money-saving tips.

Naturally, the issue du jour is the May postal rate hike. Printing company officials say that the postal situation has given them a chance to collaborate more with their catalog clients. Now more than ever, printers are giving catalogers input on co-mailing, customization, paper selection, trim size, and even list hygiene and database management.