How to Get Greener, Part 2

5. Segment your list by channel of purchase so you can mail Web buyers fewer catalogs. Changing the frequency you mail your housefile based on the channel of purchase will cut some waste from your circulation.

6. Inform catalog customers of your efforts to be as green as possible. Provide information in your catalog, even if it’s just a Web site address. Make your Web site as robust as possible with all of the different ways you’re going green, including using recycled paper content, thereby lowering the carbon footprint.