How to Get Greener, Part 2

2. Clean your list rigorously. The savings from all of the list hygiene services offered by the U.S. Postal Service — including NCOA, LACS, AEC, etc. — and advanced list hygiene products, such as IntelliDRESS from CognitiveDATA, offer true savings. You save the waste of mailing to old addresses, where the post office is mandated to put catalogs with bad addresses directly into the dumpster.