How to Get Greener, Part 1

What’s Your Explanation to Customers?
Do you have an explanation ready when your customers call and ask why you’re only using 10 percent recycled paper rather than 100 percent? The reasons are economic. Most catalogers simply can’t afford the higher cost of the recycled papers.

Next week in the final part of this series, I’ll provide some tips on how catalogers make their businesses more environmentally conscious and sustainable.