How to Get Greener, Part 1

Ongoing Debate
Within the catalog printing world, there’s legitimate debate regarding the value of using recycled paper and the net effect of recycling upon the environment. Catalog paper isn’t sourced from old growth timberland but comes from the pine forests of Maine, Arkansas, Finland and Canada. So a case can be made that pine trees are simply a renewable crop. A case can also be made that recycling and de-inking are difficult processes where the net impact in terms of energy usage is neutral.