How to Get Greener, Part 1

In the first part of this two-part series on the environmental issues affecting the catalog industry today, this week I look at the role recycled paper can play in helping your business become more environmentally sustainable.

The hot-button issue of environmental awareness has spread to the catalog/multichannel business. Consumers are increasingly asking that their catalogs “go green.” The concept of lowering the carbon footprint, however, needs to be balanced against the economic reality of spiraling costs for catalogers. Is it possible for catalogers to “go green” without going out of business in the process?