Cut-rate Layouts

“Why is design so high? It’s just putting photos and copy on a page. My nephew who knows Quark can do that,” the client said.

“Well, there’s more to it than that. It takes a skilled, experienced catalog designer to create a design that sells well. You do want your catalog to sell well, don’t you?”

“OK, you’ve convinced me,” he shot back. “I’ll pay the designer to design a page. Once my nephew sees it, he can design the rest.”