How to get great catalog design at little or no cost.

By Susan McIntyre

He caught my enthusiasm and smiled. “Just one more thing. Since sales were so bad last year, we can’t afford a designer. You can do this without the expense of a designer, right?”

Sound impossible? Not entirely. Although I love working with a great designer, surprisingly there are other ways to get top-flight design without having to pay top dollar. But you need to be a bit crafty and heed all the details.