How GameStop is Leveraging Customer Loyalty Across Channels

In a conversation with Retail Online Integration yesterday at the Internet Retailer Conference & Exhibition in Chicago, GameStop's Executive Vice President of Business Development Mike Hogan discusses the brand's loyalty program, PowerUp Rewards. In part one of this two-part series, Hogan discusses the benefits GameStop customers get for being a loyalty member and the reasons why GameStop created a loyalty program. Check out the video to learn more!