How GameStop is Leveraging Customer Loyalty Across Channels
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Joe Keenan
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In a conversation with Retail Online Integration yesterday at the Internet Retailer Conference & Exhibition in Chicago, GameStop's Executive Vice President of Business Development Mike Hogan discusses the brand's loyalty program, PowerUp Rewards. In part one of this two-part series, Hogan discusses the benefits GameStop customers get for being a loyalty member and the reasons why GameStop created a loyalty program. Check out the video to learn more!
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