B-to-B Cataloging: Catalog Nip & Tuck
Place Best Sellers On Covers
Customers buy from you because of your products. They tell you what they’re looking for by their purchasing behavior. Listen to them, and place best-selling products on covers. Give them easy access to the products they want. Don’t paginate alphabetically, or waste valuable back-of-the-book pages with weak-selling product.
- Companies:
- J. Schmid & Assoc.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
