How Frank & Oak is Going Omnichannel

ROI: Do you have any tips/advice for retailers that are trying to "digitize" their brick-and-mortar stores?
ES: Make sure you keep your brand story the same. It's important to maintain that vibe across any strategy, whether it's online, in-store or both.

AA: Don't treat your brick-and-mortar strategy and digital strategy as separate entities. When digitizing your store, make sure you're maintaining a cohesive omnichannel experience for shoppers.