How Frank & Oak is Going Omnichannel

AA: I think this presents a huge opportunity for retailers to reset how they serve shoppers. Store associates will hold an even more important role in brick-and-mortar locations to bridge the gap between in-store and online. Furthermore, "omnichannel" will mean that a shopper's path to purchase can start in-store, go online to a number of websites, and end up buying from a mobile device (or any permutation thereof). Retailers aren't ready for that world, but will soon have to be to meet customer expectations.