How Frank & Oak is Going Omnichannel

ROI: What was the reasoning behind Frank & Oak's decision to open its own brick-and-mortar stores?
ES: Frank & Oak has always maintained the brand vision that we're more than an e-commerce company. We want to connect with the creative generation, so online, mobile and in-store is all part of that strategy. With our brick-and-mortar stores, we're able to create a more personal connection with our shoppers.