How Frank & Oak is Going Omnichannel

Retail Online Integration: Why does Frank & Oak believe it's important for its in-store style advisors to be equipped with mobile devices?
Ethan Song: We want to provide a more personalized and organic experience for our shoppers. With Tulip's mobile solution, our style advisors are able to access a full customer profile and past purchase history, which helps them better serve shoppers. They can also refer to a complete product catalog, which gives them much more to offer shoppers than simply what's on the shelf in-store, and close a sale using the same tablet.