How Frank & Oak is Going Omnichannel

Frank & Oak, a retailer of men's apparel and goods, is apparently listening to consumers. The company implemented a tablet solution from Tulip Retail in its Toronto flagship store earlier this month. In this exclusive interview with Retail Online Integration, Ethan Song, CEO of Frank & Oak, and Ali Asaria, CEO of Tulip Retail, discuss how arming the store's sales associates with a mobile solution is helping affirm Frank & Oak's status as an emerging omnichannel brand.