Playing Fair
Blue over unfair trade practices, four former Lands’ End-ers last year embarked on a mission to rewrite apparel sourcing rules with their startup, Fair Indigo. Bill Bass and his colleagues explain how they’ve fared so far.
But rather than open one little store, the concept snowballed into a national catalog/Web business with a flagship store that’ll be followed by a chain of additional stores in similar cities to Madison — places where shoppers are likely to care about fair trade-manufactured clothes. These potentially include Cambridge, Mass., Boulder, Colo., and Berkeley, Calif., although no leases have been signed.
- Companies:
- Millard Group Inc.
- Quad/Graphics
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