Playing Fair
Blue over unfair trade practices, four former Lands’ End-ers last year embarked on a mission to rewrite apparel sourcing rules with their startup, Fair Indigo. Bill Bass and his colleagues explain how they’ve fared so far.
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Paul Miller
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But rather than open one little store, the concept snowballed into a national catalog/Web business with a flagship store that’ll be followed by a chain of additional stores in similar cities to Madison — places where shoppers are likely to care about fair trade-manufactured clothes. These potentially include Cambridge, Mass., Boulder, Colo., and Berkeley, Calif., although no leases have been signed.
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- Companies:
- Millard Group Inc.
- Quad/Graphics
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