Playing Fair
Blue over unfair trade practices, four former Lands’ End-ers last year embarked on a mission to rewrite apparel sourcing rules with their startup, Fair Indigo. Bill Bass and his colleagues explain how they’ve fared so far.
Clothing Boutique Concept
The company’s first catalog mailed in fall 2006 and its first store opened last November in Madison, Wis. — although the company actually formed in 2005. Behnke came up with an initial concept of opening a small clothing boutique in Madison that only sold fair trade-sourced products. Behnke approached former Lands’ End colleagues Bass and Don Hughes (former Lands’ End CFO) to bankroll the project. Both had investment capital available following Lands’ End’s sale to Sears, and Sears’ subsequent merger with Kmart.
- Companies:
- Millard Group Inc.
- Quad/Graphics
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