Playing Fair
Blue over unfair trade practices, four former Lands’ End-ers last year embarked on a mission to rewrite apparel sourcing rules with their startup, Fair Indigo. Bill Bass and his colleagues explain how they’ve fared so far.
Thereby, Fair Indigo’s unique selling proposition: The company offers moderately priced, tasteful, natural fiber clothing with some unique features, such as its use of alpaca in place of polyester for fleece sweaters. But Bass readily admits that, for the most part, the clothes are modeled after the likes of J. Jill and Coldwater Creek.
- Companies:
- Millard Group Inc.
- Quad/Graphics
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