Playing Fair
Blue over unfair trade practices, four former Lands’ End-ers last year embarked on a mission to rewrite apparel sourcing rules with their startup, Fair Indigo. Bill Bass and his colleagues explain how they’ve fared so far.
“We decided that the apparel industry benchmark of paying minimum wage wasn’t good enough,” Behnke says. “So we developed a number of relationships with different suppliers, some rural artisans and some traditional apparel manufacturers in modern factory settings with good benefits for their employees.”
- Companies:
- Millard Group Inc.
- Quad/Graphics
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