Playing Fair
Blue over unfair trade practices, four former Lands’ End-ers last year embarked on a mission to rewrite apparel sourcing rules with their startup, Fair Indigo. Bill Bass and his colleagues explain how they’ve fared so far.
“I’ve been in the apparel industry for a dozen years and thought, ‘Why hasn’t this happened yet in clothing?’” says Fair Indigo’s Vice President of Merchandising and Sourcing Rob Behnke, a former merchandising exec at Lands’ End and Duluth Trading. What little fair trade there’s been in the U.S. clothing market has been dominated by rural artisans selling textiles, he says. “It’s been sort of a black hole in the market.”
- Companies:
- Millard Group Inc.
- Quad/Graphics
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