Playing Fair
Blue over unfair trade practices, four former Lands’ End-ers last year embarked on a mission to rewrite apparel sourcing rules with their startup, Fair Indigo. Bill Bass and his colleagues explain how they’ve fared so far.
Although the company has found its audience, “there’s still a lack of awareness in consumers’ minds,” Ragone says. “But once they figure it out and read and hear about what it can mean, it’s hard to remain unmoved by it. For instance, when people want to donate to causes and need, say, a shirt or a jacket, with this option,” they turn to Fair Indigo and place an order.
- Companies:
- Millard Group Inc.
- Quad/Graphics
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