Playing Fair
Blue over unfair trade practices, four former Lands’ End-ers last year embarked on a mission to rewrite apparel sourcing rules with their startup, Fair Indigo. Bill Bass and his colleagues explain how they’ve fared so far.
“What stands out about Fair Indigo is the level of customer-centricity throughout the organization,” observes Sam Decker, chief marketing officer for BazaarVoice, a supplier of outsourced technology to harness online word of mouth that counts Fair Indigo as a client. “The company has an outside-in focus on the customer, which seems to shape everything it does.”
- Companies:
- Millard Group Inc.
- Quad/Graphics
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