Playing Fair
Blue over unfair trade practices, four former Lands’ End-ers last year embarked on a mission to rewrite apparel sourcing rules with their startup, Fair Indigo. Bill Bass and his colleagues explain how they’ve fared so far.
Then, scattered on about a quarter of the 40 pages of the catalog are testimonials (including photos), not from customers, but from factory workers. One worker from a co-op factory says, “I hope to use my profit-sharing money to pursue a science degree.” Another says, “I like knowing that my efforts are appreciated in the countries where the products I make are sold.” And still others contain complete, four-paragraph stories along the outside page margins of happy factory workers in locations such as Shatoujiao, China.
- Companies:
- Millard Group Inc.
- Quad/Graphics
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