Playing Fair
Blue over unfair trade practices, four former Lands’ End-ers last year embarked on a mission to rewrite apparel sourcing rules with their startup, Fair Indigo. Bill Bass and his colleagues explain how they’ve fared so far.
Generating awareness for its cause requires a steady dose of reinforcement. The catalog’s entire inside front cover explains its story and what fair trade means. It also provides a detailed description of how the cataloger chooses the “best, most ethical factories around the world,” showing four photos of mostly happy-looking workers making clothes.
- Companies:
- Millard Group Inc.
- Quad/Graphics
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