Playing Fair
Blue over unfair trade practices, four former Lands’ End-ers last year embarked on a mission to rewrite apparel sourcing rules with their startup, Fair Indigo. Bill Bass and his colleagues explain how they’ve fared so far.
But finding less expensive models is only the half of it. “We build sets for photo shoots ourselves and go to Home Depot to get the materials,” Ragone points out. “But when we take the shots, no one could ever know that anything came from Home Depot. In fact, it’s part of an employee culture here. We have to get the same results. People here are resourceful at solving problems.”
- Companies:
- Millard Group Inc.
- Quad/Graphics
Related Content
Comments
