Playing Fair
Blue over unfair trade practices, four former Lands’ End-ers last year embarked on a mission to rewrite apparel sourcing rules with their startup, Fair Indigo. Bill Bass and his colleagues explain how they’ve fared so far.
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Paul Miller
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Other ways in which the cataloger has kept its overall costs down include the location of its modest headquarters. “We wanted to be in the Madison area, because other catalogers are nearby,” Bass points out. Among them: Lands’ End, The Swiss Colony and Miles Kimball, Conney Safety Products and Demco.
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Paul Miller
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