Playing Fair
Blue over unfair trade practices, four former Lands’ End-ers last year embarked on a mission to rewrite apparel sourcing rules with their startup, Fair Indigo. Bill Bass and his colleagues explain how they’ve fared so far.
As the company expands, Behnke, Bass and Fair Indigo’s entire salaried staff of 13 will continue to heed its fair trade mantra. To get the company’s system in place, it took Bass, Behnke, Hughes and their fourth founding partner, Style Director Elizabeth Ragone, more than a year to find factories that would work up to its standards.
- Companies:
- Millard Group Inc.
- Quad/Graphics
Related Content
Comments
