Playing Fair
Blue over unfair trade practices, four former Lands’ End-ers last year embarked on a mission to rewrite apparel sourcing rules with their startup, Fair Indigo. Bill Bass and his colleagues explain how they’ve fared so far.
Store expansion plans call for two new stores next year, and three to five new retail locations in new markets every year beyond. As for the accompanying catalog/Web business, plans call for steady catalog circulation increases, as well. For its first year, Fair Indigo mailed 500,000 books. This year’s circ plan calls for 1.5 million. The company intends to mail 10 million books in 2010.
- Companies:
- Millard Group Inc.
- Quad/Graphics
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