Playing Fair
Blue over unfair trade practices, four former Lands’ End-ers last year embarked on a mission to rewrite apparel sourcing rules with their startup, Fair Indigo. Bill Bass and his colleagues explain how they’ve fared so far.
We may be quite far removed from the, “We all wanna change the world” 1960s, but a group of former Lands’ End executives and employees last year did set out to change the world — the world of multichannel apparel sourcing.
A year since its formal launch, Fair Indigo, a marketer of casual apparel, has stuck to its passion of complying with the rules of fair trade in apparel manufacturing. Headed by former Lands’ End senior vice president of international and e-commerce, Bill Bass, the Middleton, Wis.-based cataloger/multichannel merchant’s raison d’être is to only use apparel manufacturers that pay more than the bare minimum wages and treat their employees fairly.
- Companies:
- Millard Group Inc.
- Quad/Graphics
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