How to Forge Emotional Connections Online

For brands, establishing an emotional connection with consumers online is one of the most important factors in driving sales and increasing customer loyalty. Through compelling images and videos, that emotional connection comes easier and is ultimately stronger.

Mike Molinari is director at KSC Kreate, a creative production studio that supports some of the world's largest brands and retailers. Mike can be reached at mike.molinari@ksckreate.com.