How to Forge Emotional Connections Online

When developing the initial story for your brand or product, think of what emotion you want your consumer to feel. Humor is a popular choice among marketers because witty messages can take on a life of their own for a long period of time. Regardless of the emotional response you want to trigger, it's important to make sure it works across channels to deliver the ultimate brand experience. All of your images and videos should convey the same story to strengthen consumers’ relationships with your brand and motivate them to become loyal fans.