How to Forge Emotional Connections Online

Providing zoom capabilities is another great way to focus on the details. Zoom functionality enables consumers to hone in on every nook and cranny of a product, leaving them without question of what they're about to buy and, in return, establishing a closer connection to the product or brand.

3. Enable interaction. Your brand's in-store and online experience should be seamless and one in the same. Interaction gives the consumer a closer look into your product or brand. For example, interactive product tours hand over control to consumers, allowing them to see what they want to see while shopping. Through this tour, consumers can better understand why a product was made, where it came from and how it can improve their lives.