How to Forge Emotional Connections Online

1. Add movement. In brick-and-mortar stores, consumers are able to feel, test out and look at products from different angles to forge an emotional connection. Since that experience isn't possible online — yet — your images and videos must attempt to provide a similar experience.

Adding movement is the best way to achieve this. Offer consumers different 360-degree angles to view a product, giving them a sense as if they were actually picking up the product in-store. Also consider showcasing the product in an instructional video. When a consumer views a video showing how a product can be used in real life, they'll be more likely to envision themselves using the product, therefore making an emotional connection and, ultimately, a purchase.