How to Forge Emotional Connections Online

According to Brand Keys Customer Loyalty Engagement Index, the purchase decision-making process is about 70 percent emotional and 30 percent rational. If your brand isn't emotionally connecting with consumers, there's a good chance that you're missing out on a huge number of sales.

Written words only go so far in delivering an emotional connection, which is why it's so important for brands to show a product's value through compelling images and videos. Images and videos enable consumers to visualize themselves actually using, wearing or interacting with a product. Words just don't provide that kind of experience.