How to Find the Best Keywords for Your Brand

Google Search Query Report is a must-have tool, said Wegner. Used after a campaign has been launched, the tool reviews current search queries that match your current keyword list. It also gives you two valuable pieces of information — what's working and what's not. Citing the Timberland example, Timbaland is a popular rapper. He has albums, song titles and lyrics. It's possible that some of the keywords associated with Timbaland are also associated with Timberland, especially if Timberland included common misspellings in its keyword campaign. These are called negative keywords. With the help of Google Search Query Report, you can remove these nuances with ease.