How to Find the Best Keywords for Your Brand

"It's all about knowing your products and going from there," said Wegner. "Know who you are, what you're selling and how your customers view you, and get specific as possible. Each keyword needs to have a purpose and a goal."

There are multiple free tools to assist you with your keyword campaigns, beginning with Google AdWords. This is a good tool for finding new keywords. AdWords will show you a list of keywords just by inserting the name of your site. It then determines keywords for your categories and their search volume. "Take it a step further and do this for a competitor's site," Wegner said. "Maybe they're using keywords you might have missed." Google Traffic Estimator and Google Insights for Search are also useful tools.