How to Find the Best Keywords for Your Brand

Take it one level further by targeting women's apparel keywords like dress, dresses and their typos. Data shows that a good amount of people forget the second "s" in "dresses," so also add "dreses." You can also add keywords like tops, jeans, and don't overlook words like plus-size and petite. Under dresses, be sure to add even more detail, such as belted dresses, brown belted dresses, casual dresses, casul dress (another common misspelling), casual khaki dress and casual khaki cargo dresses. Don't forget about the typos and plural and singular versions of these words as well.