How to Find The Best Keywords For Your Brand

By Meredith Cunningham

Keywords will produce a greater ROI if they're more specific. You should begin with the major product categories for your brand. Wegner used Michael Kors as an example. The main category here would be "Michael Kors," then its products should be listed as "women's apparel," "handbags," "shoes," "watches," "accessories," "men's apparel," "gifts" and "sale."