How to Find the Best Keywords for Your Brand

An important factor to success for any online retailer is which keywords to find and add to your search marketing efforts. Most retailers keep a lid on their most successful keywords, but the process for finding them isn't exactly a secret. Kate Goodman, vice president of e-commerce at women's apparel retailer Talbots, and Courtney Wegner, client services manager at iProspect, a search marketing firm, shared best practices to finding your brand's keywords in a session titled, How I Found My Best Keywords, at the Internet Retailer Conference & Exhibition in San Diego yesterday.