How to Evaluate Your Remailing Strategy

Comparing the second printing, drop No. 1 (Chart 2) to drop No. 4 in (Chart 1) and the second printing, drop No. 2 (Chart 2) to drop No. 5 (Chart 1), you will see a nice increase in the revenue per catalog mailed.

We can conclude that fresh merchandise has had a positive effect on this catalog.

Gain vs. Cost