How to Evaluate Your Remailing Strategy

How many remails should you make, and how much of the catalog should be changed each time? The number of remails will vary among catalogers. Here’s how to evaluate your current remailing strategy.

Boost Revenue Per Catalog Mailed

The goal is to find ways to increase revenue per catalog mailed, which will, of course, improve your bottom line. You can accomplish this by:
—reducing circulation (which I am not necessarily recommending);
—focusing on identifying and then maximizing the best lists;
—mailing to all housefile segments;
—introducing other cooperative databases; and
—doing more computer modeling.