How to Evaluate Your Remailing Strategy

The recommended number of remails will vary by cataloger. Unfortunately, you won’t know exactly how many re-mails to make until you test.

Stephen R. Lett is president of Lett Direct, a catalog consulting firm specializing in marketing, circulation planning, forecasting and analysis. He can be reached at (317) 844-8228 or by e-mail at slett@lettdirect.com.