How to Evaluate Your Remailing Strategy

Let’s assume it cost an additional $25,000 to go back on press for the second run. The additional contribution from having two press runs was $193,510 to the company. Therefore, three drops (a reprint with two additional drops) was cost-effective for this company.

Keep in mind there’s a cost associated with the merchandising changes made to a catalog. For example, more staff may be required to source the needed merchandise. Be sure you’ve considered these and other points before making critical merchandising changes.